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Describe job development process

            As per the recent job development process and job description for the Red Lobster manager position, that was created by me as the consultant, to help Red Lobster recruit management; I have created a targeted recruitment strategy to help attract candidates for the job. A targeted recruitment is a tactic used in recruitment advertising to define the process of narrowing down your advertising efforts on a precise audience based on distinguishing factors like demography, skill sets, or experience (Little, 2018). According to Ms. Little’s article, she explains, “Focusing your talent acquisition efforts with a targeted recruitment strategy ensures that your open jobs are shown only to individuals who fit the criteria you’re looking for.
Implementing a targeted employment recruitment strategy can help you build your employment brand within a specific niche, hire for hard-to-fill requisitions, increase applicant quality, and lower your cost-per-hire” (Little, 2018). targeted recruitment allows you to shape your employer brand existence. It allows you to build the brand in front of a select, exceedingly valuable group of applicants. Constructing an effective targeted recruitment strategy can help the business employ for hard-to-fill requisitions (Little, 2018).  In traditional open-job advertising, the easiest-to-fill roles often obtain a disproportionate quantity of interviewees, while the hardest-to-fill roles are left with barely any applicants. Targeted recruitment resolves this by taking the “post and pray” attitude out of job advertising. you can then be specific about the criteria potential applicants must have in order to view your job ad. the applications you receive will be qualified, desirable applicants (Little, 2018).  
            In order to construct a great targeted recruitment strategy, you must first do the research of the position at hand (Red Lobster manager), then create the candidate persona, and lastly craft the targeted messages/posts. To design your targeted personas, one must combine what you’ve learned about the realities of the applicant types you’re looking for with the ideal potentials and attributes you’d like to find in a future employee. The completer and more in-depth your candidate personas are, the more beneficial they will be in guiding your recruitment marketing messaging (Kadzere, 2017). According to “How to Launch a More Targeted Recruitment Marketing Strategy”, the writer clarifies to “improve your results, focus on the ideal traits and qualities that you’re looking for, such as quick-thinking or flexibility, rather than fixating on years of experience or tangentially related qualifications” (Kadzere, 2017). Choosing to use a targeted recruitment strategy instead of an open-recruitment, is to choose a good job applicant searching organization—not a company like Monster, CareerBuilder, and indeed or some other open wide net.
If I was to make a simple recruitment strategy for a company to find an applicant for the Red Lobster manager position, I would list the best qualities I believe would benefit the search. So, a basic recruitment strategy is narrowing it down to people with managerial experience, preferably in a restaurant setting, someone who is determined and is a people person—who cares about the customers. Maybe ask a recruitment agency for restaurants that has experience in choosing the best managerial candidates, maybe a company like Appcast. Once narrowed down to the selected few, I believe questions about managing, time management, employee conflicts, experiences, customer interactions, and customer service. A personal short interview, maybe just talking or a performance interview would be a good and creative way to select the best out of the possible candidates.

Works Cited

Kadzere, D. (2017, February 6). How to Launch a More Targeted Recruitment Marketing
Strategy. Retrieved from https://www.recruiter.com/i/how-to-launch-a-more-targeted-
recruitment-marketing-strategy/

Little, A. (2018, November 2). What Is A Targeted Recruitment Strategy (vs Open) | Appcast.
Retrieved from https://appcast.io/pay-per-applicant-not-per-click/



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